Rebranding and campaign for Icing which is Claire's young adult line of affordable jewelry. Claire's the core company targets young girls and pre-teens. Icing's target audience is older teens and college age women. The goal was to create a more adult, classy, fashion forward, image for the company. This project contains all original photography.

Please click on the images above for larger views.

Category

Campaign Design

Technologies

Photoshop, Final Cut Pro, After Effects, Illustrator, InDesign, Flash, AS3, Dreamweaver

 

Team project rebranding and campaign for The Body Shop. Our campaign was "Getting Back to Our Roots" where we had The body shop integrate a recycling program back into their stores. Similar, but better to what they had when the company first started. The campaign was to put artist-created recycle bins in parks and shopping areas to promote recycling. Part of the campaign was to start accepting recycleable beauty containers in the stores for a discount on purchases.

The campaign includes 11 posters, website design, microsite design, iPhone app, twitter page, spokersperson Stella McCartney, a spot on Bravo TV's Work of Art, artist recycle bins, packaging, print identity, and logo design.

Please click on the images above for larger views.

Category

Campaign Design

Technologies

Photoshop, Final Cut Pro, After Effects, Illustrator, InDesign, Flash, AS3, Dreamweaver

Team

Heather Norvall, Steven Villarino

 

Rebranding and campaign for Lexus. The company is Toyota's luxury line of cars. The goal was to focus on the extra features Lexus gives their drivers, especially with technology and luxury. This project contains original photography on everything except for the website.

Please click on the website images above for larger views.

Category

Campaign Design

Technologies

Photoshop, Illustrator, InDesign